Do you ever wonder why your content is not among one of the top contents on the Google search list despite everything you do for it?
Search engine optimization or SEO is the process of optimization of your content so that it is on the top list of Google searches based on a certain keyword while searching. It is the ultimate way of improving your website using various techniques and tricks for visibility on Google searches by increasing the quality and quantity of your content for the viewers.
Now if you want to know more about What is SEO and how it works then keep reading the rest of the blog. In this blog, you will learn what is SEO and how it works to rank your website in the search list of various search engines. This blog is the best way to learn SEO online.
If you are a blogger, you must be thinking of different ways to the recognition of your website to a wide range of audiences. SEO is the best trick you can implement in your content to make Google include your post as one of the top results whenever someone searches for your content keyword.
Here are some major queries on SEO which you will find very useful and also learn how to do SEO yourself.
- How do search engines work?
- How does SEO works on search engine?
- Why SEO is important for recognition?
- How to use SEO on your blogs?
- How to make high-quality SEO friendly content?
- What is an SEO checklist and how to maintain it?
How Search Engines Work?
When anyone searches for any particular topic on the search engine say Google, it works by scanning and filtering hundreds of billions of pages by their web crawlers presenting exactly the content desired.
Now the web pages that are discovered relating to the search are added to a structure called index.The index has all the relevant URLs along with the key signals like topics of the page, type of content included into the page, the freshness of the topics on the page, interaction with the audiences of the page.
What happens when a search is conducted?
When a search is entered into a search engine, all the relevant articles get scanned and ranked from the index into a set of top relatable results. Also, the ranking method differs in different search engines.
Besides that, the results also depend on the user’s location, the device they are using, the previous search history of the user, and the language of the user.
After all, the search engine algorithm aims to search and present high quality, easy to understand, relatable, relevant sets of results.
The user then selects one of the options to which they are most attracted.
How SEO Works on Search Engine?
SEO works by optimizing your content and site according to the desire of the searchers and to rank on different search engines like Google, Bing, YouTube, Amazon, etc,
You just have to make your content in such a manner so that the search engine sees your content as one of the best search results and presents it on the search list of Google. For that, you have to select a keyword and make content according to the conditions of the search engines to work.
Although the search results algorithms are based on a lot of factors which are discussed in question 1. With over 200 ranking factors used by search engines in their process of creating a suitable search list for you, there are also a lot of things to consider to optimize a website.
On-Page SEO such as meta title, meta description, alt tag, internal and external linking and many more.
Off-Page SEO like social media sharing, back-linking, article posting like Quora and Medium.
Why SEO is Important for Your Website?
SEO improves your site’s ranking in the search results of the users. The high rankings of your content will build up audiences for your website and with the growing audience, there will be more traffic to your website which will help you earn more money and build your own company. Also, SEO doesn’t charge for ad space.
If you want to learn how to earn money with your blogs, read this article “Earn Money with your Blogs“.
SEO also helps you to set up your business in front of your target audiences as they are searching for information on search engines regularly.
Now on a daily basis, many people are searching for content on search engines. If they visit your website and let’s say if 20 percent of people click on the ad of your page and you earn 1 dollar per click then you are earning 20 dollars among 100 people for your website in a day.
But people will click on your ad when they will get your website on the top of the search list worth visiting. This means if you want your business to be part of a user’s online research purposes it needs to show the results for the keywords related to the services or products. SEO solves this matter in 70 percent of the cases by ranking your content on the Google search list.
How to Use SEO on Blogs and Websites?
Now that you have learned what is SEO and how it works on a search engine for every user, it’s time to implement this amazing trick for your website. But with this knowledge, there comes a lot of questions like how to learn SEO writing or what is the best way to learn SEO online. Therefore here are the few steps you need to know if you want to learn SEO online.
Find the proper keyword for your article
This is the ultimate key to use SEO for beginners. A keyword is a specific word that describes your content at its best. It is the search word that will put you into a rank on the search list. Many bloggers use their guesses to find a keyword after researching a few top articles. There are also some apps and tools available to find keywords for a specific topic.
Keyword research is a technique used by SEO experts and other content creators. Semrush is a keyword research tool that provides depth keyword data, keyword position tracking, competition analysis, usage of each keyword in various articles, and many more.
Semrush helps you to find LSI keywords, language tone, and average article length.
Now after searching for the keywords, choose the word which has the highest search volume and moderate competition.
Once you are done with your Primary Keyword. Find Secondary Keywords that are related to the topic and also LSI keywords. The easiest way to find Latent Semantic Indexing Leywords or LSI Keywords is to search your topic and then scroll below to find the related searches in google.
Write an attractive and effective title
The title of the blog is extremely important as it is the main way to attract the audience. Make it simple and relevant for people to motivate them to click on the link to your site.
Once you are done with the title give the H1 heading that is the most important tag. There are six tags like that starting from H1 to H6 where H1 is the most important and H6 is the least important.
Add images and videos to your blog post
Engaging content is ranked higher in the search list as they are easy to read by the search engines. Images and videos are ways of engaging to rank higher in the search list.
While adding images be careful about image copyrights. Don’t take pictures from Google and just post them without credit. This may cause a lot of trouble later. To find good quality pictures you can use pixels for good quality pictures.
You can also create your blog posts into short videos and add a summary for the viewers. Videos are more engaging than images. If you have a YouTube channel then you can add your videos related to the blog. This makes the audience stay on your site for a longer time than usual.
Add internal links to your blog
By adding internal links in your blog you can send the new readers to read your old relevant post. This way the engagement of the audiences will be more.
Add a meta description to your blog
The meta description is the HTML tag that is a short description of your article for search engines and other crawlers.
A meta description can explain a lot more about an article. The primary keyword should be used in the meta description and it should be in 150-160 characters.
Use categories and tags for your content
Categories and Tags help to sort your content into different categories for the ease of the readers. Categories are used to divide your contents and the Tags are topics discussed on a particular post.
Make your blogs easier to read
The writing style is one of the most important points for those who want to learn SEO online. Articles that are easy to read often rank higher in the search list. The readers often judge the writing after reading just one line or a maximum of two lines. If they don’t like the writing style then they will just leave the page.
Therefore to keep your audience in your hand by your writing style you must write easy and relevant articles that are attractive.
The time to convince the reader to stay and scroll is very less and therefore you need to do a lot of research to write quality content.
How to Make High-Quality SEO Friendly Content?
High-quality SEO friendly content is the main structure of the website. If you want to know what is SEO and how it works then you must know how to write good content as a basic rule.
A high-quality SEO friendly content should be fulfilled with every desire of a reader. Research shows that those websites that provide content regularly have more followers than those who are inconsistent.
To rank with your website you must write exceptional content for the viewers. The points to keep in mind while blogging for high-quality SEO friendly contents are:
- Use sufficient keywords – Primary Keyword, Secondary Keyword and LSI Keyword
- Create different and exceptional content
- Proper use of the Heading (H1-H6)
- Add a hook
- Build links to your page
- Update your content with passing time
What is an SEO checklist and how to maintain it?
To rank your website into the Google search list you need organic search rank and for that, you have to maintain the SEO checklist. Since SEO is an ongoing process therefore you have to regularly update your links, new facts about your research, and keywords.
To make it easy let’s divide the work into three groups:
Daily SEO checklist maintenance
You should update your website with new content and that is up to date and add new trending keywords to your old content. If you see a fall in your organic views then you must change the primary keywords. This will help Google to recognize the authenticity of your website during the filtration process and provide relevant answers according to the wish of the customers.
Weekly SEO checklist maintenance
Now when you are updated with your contents check the performance analysis on Google analytics. But if the performance is still not up to the mark then check the basic points that are keyword usage, meta description, H1 and H2 headings, images used for the blog, and links provided for the blog.
Also to maintain a good profile you have to check the websites of your competitors to improve and set a rank in the market.
Monthly SEO checklist maintenance
Sometimes when your content is on the internet it may show many glitches while a user is on your website due to navigation errors, redirection errors, text errors,404 errors, and missing links. For that, you have to check the XML site of the website at least once or twice a month.
You have to check the website’s backlink also to see if it is redirected to any kind of suspicious website because this may cause severe damage and penalties to your website if Google suspects any kind of compromise in your content.
Therefore to operate SEO for beginners maintenance of a checklist is very important to grow your business as well as your website.
Conclusion
Search engine optimization is the ultimate way to rank and score if you’re starting a business or a website. The best way to learn SEO online is to research, take online courses, and read various blogs to learn more and more about it.
It will take some time to create SEO-friendly articles on your website and rank on Google but it is better in the long run. Just keep posting and sharing your efforts.